Lloyd Sax - Founder / President
Lloyd Sax, Founder, attended California State University Northridge, earning a BS degree in Business Administration with a major in Accounting. He worked for Warner Bros. Records for five years in general accounting/finance, and interfaced with all other aspects of the music industry including A&R. He went on to become a personal & business manager for entertainment clients. He then worked in business management for Motely Crue, REO Speedwagon, and Kevin Cronin. Currently Lloyd has his own firm, Lloyd Sax Managementand has a roster of entertainment and high profile clients. He has extensive experience in music publishing, merchandising, and tours, including tour managing for The Platters in Japan.
Ryan Mitchell - Consultant
Michael Edwards - Consultant
For Michael Edwards, the passion for music was instilled at birth. Having a mother, father, and extended family all as musicians, inevitably led him into the art. At a young age, piano, trumpet, and trombone lessons paved the way for the insatiable appetite of electric guitar. With High School came the stereotypical “garage band” and “rock n’ roll dream”. School provided Michael entrance into the Christian rock band aptly named, “The Rock.” After graduation came several regional tours and large events providing the opportunity to perform for up to 35,000 youths. But as the members entered their “quarter-life crisis” era, the decision to amicably part was made. With the desire for expanded knowledge, Michael was led from St. Louis, MO to Full Sail Real World Education in Orlando, FL. The associates degree program in recording arts provided a firm foundation for engineering, recording, and production. Upon moving to Los Angeles in 2002, Michael gained more hands on experience through his employment at Face The Music in Santa Monica and David Logan Music in Hollywood. Now working as a freelance engineer, guitarist, and composer, his list of credits includes Activision’s NHL 2k3 and numerous Mattel commercials. Most notably, Michael played guitar on the remix of Steppenwolf’s “Magic Carpet Ride” for Chevy’s American Revolution Campaign landing an AICP award for musical arrangement.